Archive for the ‘ Marketing ’ Category

Do You Blame The Economy?

discounting-guyWith all the catastrophes all around the world recently: Haiti, Italy, Portugal, Chili, and in my native country France. Just last weekend thousands of people died in France due to a violent storm and subsequent flooding. It is difficult to concentrate and not be concerned by what is going on and thoughts of the now homeless and grieving people around the world. It can make our problems seem minor, our gripes trivial in comparison with what those people are dealing with. We sometimes can take solice in the fact that as the victims of these natural disasters heal, so can we heal our own problems.

People are still blaming the economy for their lack of clients. Just like our inability to fight mother nature, we are also quite powerless against the economic state of affairs. However, we can plan and learn to survive, even prosper.

Do you have strategies in place to weather the storms? Do you have a list that really makes you money? How many hours a week do you really spend promoting your business?

In case you missed my call on February 25th you still access the recording by signing up here

The teleclass is 90-minutes of jam-packed information, so get ready to take a lot of notes. During this call you will be given the opportunity to get my special offer; you don’t want to miss this!

Give Me Just 3 hours and I’ll Give You My Entire List Building System and Coach You Through The Step By Step Process to Customize it to Your Own Business to Attract Clients Like Crazy…”

But you have to hurry…I am only offering this special deal through MIDNIGHT tonight.
Check it here NOW

5 Proven Traffic Strategies That Really Work

@One of the common question my clients ask, whether they are just starting their business or are in business for few years, is “How do I built my list to grow my business?”

So I wanted to take a minute to share some of the traffic strategies that are working very well for me.

1. Offer a free 15 to 30-minute consultation to new prospects. First people like free, but more they can sample your work. Contacts will have the ability to get to know you and see that you are THEIR problem solver. People won’t buy from you after you talk to them for just a few minutes at a networking even. After a free consultation they will get valuable information from you and they will be more willing to work with you and buy from you.

2. Enter all your contacts into a database. Don’t keep the business cards that you collect on a shelf but enter people information into your database. Set up a follow up system: send them your newsletter or schedule a series of messages via autoresponders. This will put your follow-up system on auto-pilot, so as soon as they sign up they will receive your messages automatically.

3. Cross promote your business with people who have the same target market as you. Contact people that you already know that have the same target market as you but are not your competitors. Set up an exchange in which you promote their products on your list while they promote your products on their list. You will suddenly have access to hundreds or thousands of people who have never heard from you before, and vise-versa. It is a win/win situation for both of you.

4. Do teleseminars with joint venture partners. Invite people to your calls to interview them about their business. It gives you credibility and it promotes your partner’s call list to you and yours to theirs. Again, with little effort you both advance.

5. Start an affiliate program. Encourage people to promote your products by giving them a commission. You can have an army of knowledgeable salespeople working for you without needing to train them. You just create sales text that they will copy and paste on their website, blog, newsletter or tweets. You don’t have to pay them until they made a sale. You have nothing to lose and a lot to gain, including access to list of people that you don’t know who will become your new clients.

I offer 50% commission to all of my affiliates when they sell my ebook “Start Your Dream Business Today” or my program “Power of Networking Secrets”. If you want to become one of my affiliates click here http://www.theconnectionqueen.com/affiliate.html

Like those traffic strategies? Learn more of them in my program “Power of Networking Secretsand join our free teleclass on February 25th at 8.00pm EDT Click here

Free Teleclass – Does YOUR List Really Make YOU Money?

dontmissWho Else Wants To Learn ‘Secrets’ That Most Small Business Owners Will Never Know About How To Really Build A List To Attract Clients Like Crazy…

Are You tired of coming home from networking events with a pocket full of business cards, and no bankable results? What if you could attract all clients you want just by networking? What if you had a constant stream of new clients always flowing into your business, instead of chasing them?

So let me ask you a question:
Does YOUR List Really Make YOU Money?

“Give Me Just 60 minutes and I ‘ll reveal and share the strategies I use to run 2 international businesses from home for the past 6 years.The Money is in YOUR List, so I will show you how to turn your contacts into gold to attract more clients, increase your traffic, responses, sales and profits…

During This Teleclass ” Secrets To Build Your List to Attract Clients Like Crazy” You’ll Learn How to :

-Get your networking contacts to visit your website AND join your mailing list or newsletter

-Attract NEW clients with a free offer

-The easy and successful way to get subscribers to actually read your messages

-Create a consistent and rewarding relationship with your readers

-One simple word that will increase your email open rate

-Avoid the biggest mistake that entrepreneurs make with their list

-Avoid the one thing that can cost you thousands of dollars

-Get your readers to TAKE ACTION!

Get a Jump on your competitors by learning the skills that most small business owners get to utilize.

Reserve Your Spot NOW

Your Website ROCKS!

nms-system2I spent the week helping a client to get a real visibility online to promote her business. Even if she is in business for a couple of years, she is struggling with all the tools and media’s available like blog, social media, etc… and didn’t really know how and where to start to get an online presence.

She is actually not the only one, lot of my clients seams to have the same challenges.

If it is your case, I have a great series of videos to recommend to get your website or blog and build your list online simple like 1,2,3.

I started working with Internet Millionaire, Tellman Knudson, last summer and I am still part of his mastermind. In just 6 months I was able to redo and create 3 new blogs, 4 new squeeze pages, which allowed me to double my mailing
list.

(Just check my old blog compared to this one to see what I mean)
But you don’t have to pay the monthly membership that I am
paying, you can get Tellman’s groundbreaking “ListBuilding Quickstart” series… that gets you set up with a website and list in 24 hours or less! You just wacht
the videos and do it. It is that simple.

The best part is, you get it for free!

After you sign in to get the series, check out the “Video” on the next page…
It’s intense, and it’s an important thing for anyone(with OR without a website or a blog) to see.

Click here

Just imagine, in 24 hours you could be set up with your own website or blog that automatically builds your list for you!

Don’t delay, this is too cool to miss!
Click here Now  

Do You Know How To Command 6-Figure Coaching/Training Fees?

groupcoachingIf you’ve been on my email list for a while or attended some of my teleseminars, you’ve probably heard me mention my mentor Ali Brown on more than one occasion. I won’t be making 6 figures today if it was not for her.

If you’re like me, you LOVE being a small business owner, but you aren’t so crazy about coming up with and implementing plans for selling your services. You’d like to design a program to create consistent cash flow rather than always having to drum up new business, especially when times are hard.

Leading entrepreneur and business coach Ali Brown has developed several tiers of coaching programs that last year brought in $2M. And she’s willing to reveal how YOU can do this too, at whatever level you choose, for the first time ever. She’s hosting a complimentary call titled “Coaching Business Secrets: The Inside Scoop on How to Design, Sell, and Run Profitable & Successful Coaching Programs.” (Ready to find out more and reserve your free spot?
Get all the info here

On this call, Ali will reveal:
*the most POPULAR types of coaching programs that are in demand right now *which types of programs are NOT easy to sell right now (don’t waste your time)

*Ali’s personal 3 no-fail formulas for various levels of group coaching delivery

*which price points ($$$) are working well across the board in many industries

*the biggest mistake Ali sees most solo-preneurs make when launching their coaching programs (it’s sad to see them shoot themselves in the foot, and publicly)
*hidden DANGERS of continuity (membership) programs, and how to avoid them

*details about Ali’s groundbreaking, private Coaching Business Intensive happening this summer, where over two full days Ali will personally walk you through exactly how to design, sell, and run your own profitable programs.It’s time to stop struggling and learn the secrets from someone who is doing this and knows the pitfalls.

Get all the info for the call on Tuesday, February 23, 8pm Eastern here

 

See you on the call, because of course I will be there as always.

Biba

P.S. – Feel free to share this call info with your clients and community, but don’t forget to reserve your spot first!

Million Dollar Brand Secrets

Just in case you missed Ali Brown’s FREE branding teleseminar,let me catch you up! She was joined by her business coach andmentor, and together they demystified the branding process. One of the most important takeaways for me was that branding –making my business stand apart from others’ — is not just forbig business. By failing to have a brand, I’m holding my businessback!
 
That’s why I’m so excited that Ali has launched a brand new, onetime only telecourse about branding called: “Million Dollar BrandSecrets, the Ultimate System to Branding You or Your Business.”And it’s a STEAL at only $297! It starts next week, so if youwant to get in on this, you’ll need to act fast.
We’ve all seen how Ali transformed her business from asolo-preneurship to one of the Inc 500’s fastest growingbusinesses. Her mentor Anne McKevitt spearheaded that rebrandingprocess, and she’s going to be presenting the course!
Here’s what the six-part course includes:
 
1. Getting Your Brand On–Everything you need to fullyunderstand and prepare for before jumping into brand diagnosisand creation.
 
2. Your Brand Diagnosis–Anne will walk you through her criticaldiagnosis process to help you determine if you should tweak yourcurrent brand or blow it up and create a new one.
 
3. Your Brand Prescription After–You complete your diagnosisand remedy your brand with Anne’s help.
 
4. Your Brand’s Visual Solution–Here’s the fun part –design, look, and feel! Let’s figure out what YOUR brand shouldlook like…
 
5. Designing and Marketing Your Brand– From preparing, writing,budgeting, to prelaunch and eventual launch, it’s all covered!
 
6. LIVE Question & Answer Call with Anne. During this callyou’ll have the opportunity to ask Anne questions directly andhave YOUR brand issues answered!
 
You’ll never have access to such a distinguished expert on sucha timely topic as this at such an affordable price. (Less than$50 per call actually.)
 
Don’t miss out on this unprecedented chance that is sure to helpyou get clarity on how to attract business simply and affordablythrough effective branding. Did I mention that this telecoursewill not be repackaged or made available in any other way?
 
Learn more here…but don’t delay because this telecourse starts NEXT WEEK.

What better time than a new year – a new decade! – for finally getting your marketing off on the right foot?

Yes it IS possible and this is the year to do it! I’d like to introduce you to a couple of friends of mine – Karen Talavera and Mande White – who will show you the vital ingredient missing in so many online marketing programs.

(Ready to cut to the chase? Head over here NOW


So, just what is this essential element your online marketing needs for success in 2010 and beyond?


You may have heard of Karen OR Mande, but now they’ve teamed up to bring you the best of both their worlds through High Altitude Marketing Academy. They’ve gotten together to reach and teach the millions of solopreneurs, coaches, authors and independent professionals with an online presence how to harness the power of online conversation channels like email, social media, blogs and community sites together to maximize emotional connections that result in a whole new level of marketing – and sales!
It’s a new year, and the clock is ticking. I’m planning on making the most of every day in 2010 and know Karen and Mande want to help you do the same.

P.S. If you’ve ever heard Mande or Karen talk, you know they’re famous for OVER-delivering on content. You really don’t want to miss this call.
(And as a bonus you’ll also receive the recording, which is really valuable because I’m sure you’ll want to go back and listen to it again).

Emotional Connections!

Yes, you need to make emotional connections! It’s been proven time and again that people buy for two reasons: to solve problems and to make themselves feel good. What you might not know is that regardless of motivation, our human nature is to buy from our hearts, not from our heads.

That’s why I’m so excited to tell you about Karen and Mande’s free tele-class:
“From Stalled to Soaring: THE 5 ESSENTIAL SECRETS TO EMOTIONALLY CONNECTING WITH YOUR TARGET AUDIENCE to Increase Visibility, Deepen Customer Relationships, and Boost Revenue in 2010″ on Thursday February 4 at 2:00 pm Eastern/11:00 am Pacific.

To sign up click here

For over a decade, Karen Talavera (founder of Synchronicity Marketing) has been the queen of Email Insight, having taught thousands of businesses small and large (including big brands like ServiceMaster, Texas Instruments, AAA and American Express) how to use email marketing legally, strategically and better than the competition in both public seminars and private trainings.

Mande White is the founder and social media choreographer behind FreeSocialMediaHelp.com which helps authors, speakers and coaches who are confused, lost, or frustrated trying to figure out how to profit and keep up with Twitter, Facebook, LinkedIn and other social media. Since the advent of online marketing in 2000 she has immersed herself in learning all there is to know about performance-based lead generation, co-registration, email marketing, and Pay-Per-Click marketing as well as various social media applications like Facebook, Twitter, Linkedin, and Meetup.

Here’s what Karen and Mande will share on this 75-minute ground-breaking call:
• Why emotional connections are essential to online – and total – marketing success today, and how to create them through online conversations.
• What “the tipping point” is and why reaching it is critical if you ever want to achieve viral word-of-mouth growth.
• The top two ways to set yourself apart in your field online, develop a loyal following, and create profitable customer relationships that stick.
• Why you can no longer afford to go it alone, the true value of online community to your business, and how to leverage it for revenue growth.
• The number one way to sell without sounding sales-y via an authentic and trustworthy buying environment you create.
Ready for lift-off? Here’s that link again to reserve your spot in this complimentary teleclass.

I’ll be listening for YOU on their call! To reaching new heights in 2010,

See you on the call,

How to Maximize Your Negocation Skills?

dollar-signsIn any business negotiation skills will make the difference between success and failure. If you are a solo entrepreneur or a small business owner, beside all the hats you need to wear to run your business, you will also need to be a master in negotiation. This will be the gate to new clients.

Most small business owners are very good at what they do, whether they are consultants, coaches, web designers, copywriters, etc… But most of them never attended a school or training to learn how to negotiate. They need to learn it on their own, and they often learn it the hard way, losing contracts and clients.

What are the keys to successful negotiation?

1/ You need to know exactly how to explain your business, in a simple and easy way for people to understand the benefits of working with you instead of your competitors.

2/ You need to listen to your prospects or clients, to find THE solution to solve their challenges. So as soon as they told you what they need you will be able to tell them what you can do for them.

Same as networking, you need an effective 30 seconds commercial or elevator pitch to introduce yourself and your business. You need to ask the right questions and open questions to the people you meet or negotiate with, to learn what they need. And very important, your need to listen to their answer, to see how you can help them right away. You must have in mind that the only thing they want to hear is the “What’s in it for ME?”.

So when you deliver the “What’s in it for THEM?”, you got their attention and are half way to the sale.

Your mission is to learn quality information that you can use to build a positive relationship with your clients to sell the best offer. People are more willing to buy from people they know, like and trust, so building the relationship if a very important part of your negotiation process.

Knowing what they want, and offering them THE solution to their challenge, allow you justify your rates, even if you are more expensive than your competitors. As soon as you will show them how your expertise will save them time and money, price won’t be an issue.

Your negotiation skill start with an excellent networking and communication skill. The better you communicate with your prospects and clients, the better you negotiate with them, and consequently, the more clients you attract to your business.

To learn more tips like this one, on how to maximize YOUR networking, communication and negotiating skills, visit www.TheConnectionQueen.com to receive my free mini e-course. “15 ways to Maximize Your Networking Result” and free audio “Networkin.g Made Easy.”

Selling or Not Selling!

I started my sale career in 1984 as a sale representative for a famous French appliance supply company. For just under two years I managed their booth at the Galleries Lafayette in Paris. That was long time ago and so many things have changed ever since. But that is another story.

I started working with absolutely no sales experience.

 
 

Previously I studied law for two years, but didn’t really liked it so ended up taking the first job I found. No one taught me how to sell, but the brand was so famous that I didn’t really have to work hard. People came to the booth, I explained how the product worked and it sold itself. I had some competition, but because of the brand recognition I was always the one with the biggest sales number.

After my first sales job I became a sale representative for an office supplies company. This time I had some sales training. Although, selling pens, pencils, papers or inks is really not complicated. My clients were corporations; they needed and used supplies every month. I just had to visit them on a regular basis and take the orders. It was so easy that after about a year after I built my clientele, I was working only 4 hours a day, 4 days a week and the money was pouring in.

A few years later even though the money was great, I got bored to being a sales rep. I wanted more responsibility and I wanted to focus on something that interested me. I became the sales manager for a smaller company where I felt I could make a difference. Since this company was smaller and had more competition and didn’t have the extensive advertising budget I had been accustomed to, I had to work harder.
Even though I had to work harder, I realized that everywhere I went, people were always telling me the same thing: they liked my style compared to other sales people, because I never tried to push a sale but always advised them on what
they should order.

In 1998, I started my own business, this time I was not selling a product, but services – my telemarketing services. I had to find a strategy to show the differences between my services and my competitors. I kept the same strategy: advise, but never push a sale. This perspective works because customers don’t feel pressured; they know I’m confident and that I’m capable of getting the job done. My job is to promote their businesses. The clients understand I will use the same strategy promoting their products and will get the same results. Clients will buy their products because of the way I was presenting them and not pushing them.
In 2003, I started my second business teaching clients how to grow their businesses by networking and organizing events. Once again, I didn’t have any networking training when I started but I learned how to adapt my previous business strategies to get the same results. To this day, this is exactly what I do, I advise people instead of selling to people.
I teach people how to use proven strategies to attract clients instead of chasing clients.
Don’t try to sell your product or service. Promote your free offer instead. What goes through your mind when you go to a networking event and someone that you just met three minutes ago tries to sell you something; You don’t like it, right! You don’t know the salesman’s reputation, product or service and no one referred him to you. You can’t rely on testimonials about the benefits of his goods or services as you haven’t had time to check. So think about it when you are the one tying to sell to others. It has the same effect, they don’t like it.

On the other hand, if you offer a sample of your services to your new contacts or prospects; if you offer them a free report, free CD, or free consultation, they have time to get to know you and your products: Who you are, what you do, how you do it. They have time to check your references and decide if your product or service is right for them. They will be very confident with you, or they will refer people to you, because they know you and trust you. I have 25 year’s ’sales’ experience, but I’ve never liked to sell. I inform, guide and teach people about the products or services I have to offer. I much prefer to have people coming to me to buy my products or services than trying to push them or to beg them to buy my services. The level of relationship is very important; it is crucial.
Once you have set up your free offer, don’t expect people to buy from you the next day. You need a follow-up system to keep in touch with them on a regular basis. You must continue to deliver free advice, for example: articles, free tips on your newsletters to further build the relationship.

Show people what you can do for them and people who can use your product or service will begin to purchase within few weeks, or few months but for others it might take a few years. People will buy from you when they will be ready, and when they will need your product or service – They won’t buy just because you want them to buy. If you have a follow-up system in good working order, clients will buy from you instead of from someone who doesn’t communicate with them on a regular basis. Keep your customer base informed over and over. It is your job to keep reminding people about your services and not their job to remember about you and your business. Try it. Promote your free offer to bring people into your marketing funnel, build the relationship and you will attract a lot more clients.

Need help attracting new clients?
Then get a copy of “Power of Networking Secrets”. I’ve outlined each strategy step-by-step, so you too can implement them right away to get results. I’ve included a workbook with an assignment after each strategy, just follow the program one step at a time, so you won’t get lost and will attract more clients.

You can get yours at www.powerofnetworkingsecrets.com

You Don’t Have Your Own Product, So What!

I work with lots of start-up and solo-entrepreneurs and one of the main concerns when starting a business is not having your own product or service yet.

In actuality, this is a small problem that doesn’t need to affect your ability to make a profit right away. There are many ways to make money by offering other people’s products. Selling products via affiliate programs is a great way to grow your contact list, so that when your product is ready (in a few months or a year) you will already have potential buyers ready to buy your products.
 
The solution is to join affiliates programs.
On many sites you usually have a page named “Affiliate,” just click there and see what they offer. Commission generally ranges from 20% to 50%. There are also companies such as ClickBank, Paydotcom or Linkshare which specialize in affiliate programs. When you join their sites you have access to thousand of products to sell and they track your clicks, give you your statistics, inform you when you made a sale, and send you the money once a week or once a month depending on the program. Essentially they do the majority of your work for you. And the best part, it is free for you.
Sign me up! Now how do I get started?
If you just started your business and don’t have a budget to get a website, start a blog on Blogger or Wordpress for free. Select products that are related to your niche and are a good resource or complement to your own service. Let’s say you are a marketing coach, contact other marketing coaches that you already know or do research online to see if they have an affiliate program. Find out which product they are selling, then promote the product on your blog and newsletter (by the way, your newsletter is the most cost effective way to follow-up with your prospects and clients).
Don’t consider them as competitors, but as partners, since they will help you make money. The best part of an affiliate program again is that other people are working for you. The person or company who offers an affiliate program usually prepares the sale page and the promotional text; the only thing that you have to do it copy and past the text on your blog and newsletter, then promote it to your list. Or use it to build your list. And best of all, since the topic of this product is related to your own service, you will attract your target market.
If you already have a website or a blog, this also apply to you since it will be a way to make an additional revenue and a passive income. If you already have you own product using affiliates programs will allow you to upsell to your current clients. It is the same concept, the only thing you will have to do is select products related to your own service then simply copy and paste the promotional text. Et voilà!
You can also create a resource page on your website with various products that you use to develop your own business and recommend them to your prospects or clients. If you succeed, people would like to know how you did it and they will appreciate the fact that you share those resources with them. Why not make some extra money at the same time? Do your research today; selected a couple of products to promote and try it and watch the money coming in your bank account.
To learn how to create your own product, and more strategies “To Turn More Contacts Into Business Boosting Clients In 7 Simple Steps”, Check out Power of Networking Secrets”