Read “Article Marketing: How to attract your target market 24/7” – Part I Here
Ok You wrote some articles now what? How can you attract clients from your articles?
1. Submit your articles on articles directories. If you do a search online you will find hundreds of them. Most of them are free.
2. Post your advice on your blog. This is free.
3. Tweet your tips using Twitter, Facebook, Plaxo, Linkedin, and other social media. Always use an invitation to your website or blog so they can see more articles, sign up for your newsletter and learn about your services. It’s free.
4. Post your articles on groups on Facebook or Linkedin. It’s free.
5. Post your articles on forums that your target market uses. You want them to know you are the expert. And once again, it’s free.
6. Publish your articles on your weekly newsletter. It is free.
7. Trade article publishing. Ask people who have the same target as you, but are not your competitors to publish your articles in their newsletter. Then do the same for them. For every person you trade with, you will expose yourself as an expert to another list! And it’s free!
Ok, I just gave you 7 free ways to use your articles and get free online exposure. I just saved you thousand of dollars on the cost of your marketing promotion!
Your articles don’t have to be long. You can write articles between 300 to 500 words. If you are like me and have a tendency to write more than 1000 words each time, don’t worry, keep writing when you have the inspiration. When you’re done, you will find that you can divide your articles into 2 or 3 segments and post them individually. Make sure to include keywords on your title and each paragraph to have a better ranking on Google and other search engines. But don’t obsess about key words, you don’t want to waste time by worrying over each one.
You’ve posted your suggestions, tips, and advise on directories, blogs, or forums. Now how do you attract your clients?
Write a compelling title to hook your readers is a key to success. Make sure your title defines what your clients and prospects are going to learn from you. There is a resource box, or “About the Author” paragraph that is imperative to fill out at the end of each of your articles. It introduces you to the readers and sends traffic to your website and squeeze pages.
A squeeze page, or landing page, serves the sole purpose of collecting your prospects’ names and email addresses to add to your list. It is best to offer something to get them to give you correct information. Offer them a free report or MP3 of your promo CD. Before your clients really know you, all they care about is what you can do for them. So show them! Give them a little bit of your expertise, define how you can solve their problems.
Why should you give them something? Aren’t you supposed to be making money? Well, people like free stuff and they need incentive to take action and you need to earn their trust and prove that you are an expert before they will buy your product. They need to see “what’s in it for me”, otherwise they will not be willing to give you their real contact information.
Each time you post one of your articles your sole purpose is to build your list. You do this by attracting your target market to your website/squeeze page to give your their information so you could build a list of prospects. Once you have your list, you will be able to communicate with all of those people later by email on a regular basis. You end up with real potential clients who will continue to learn more about you, your expertise and with whom you will build a trusting relationship. As a future point, when they are ready, they will buy from you because you are THE expert in your field; you are their go-to guy/gal to solve their problems.
When done strategically article marketing will allow you to attract clients 24/7 without selling anything but just giving valuable information to your readers on a regular basis. You don’t have to sound like a salesman to get your clients!
Need help writing articles and integrating them in your marketing plan? Discover The Simple And Easy Way To Boost Your Business With Article Marketing As a Networking Strategy in Just 2 Hours.
I’ll walk you through a step-by-step proven system that I personally use in my various businesses to attract clients from all over the word. With this 2-hour session you will learn my secrets of successful article writing and marketing.
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(c) 2010 Biba Pedron
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