Article marketing is one of the best tools to promote your business and attract your target market.

Writing articles demonstrate your expertise in your field, and will showcase you as the go to guy/gal in your field.

Whatever business you are in, you can offer your clients suggestion, advice and valuable information to help them to solve their challenges. As an added benefit for giving them some of your knowledge, you will demonstrate that you are the right person to go to to solve their problems.

For example: let’s say you have a carpet store. You can write articles on how to keep carpet clean for a life time, or how to maintain the carpet’s original color, or even tips on cleaning particular stains (like red wine and pet accidents). Your target market will know that you not only sell carpet, but you care about how your clients even after you’ve made a sale.

Another example: You run a day care program. You can write about managing activities for kids under four, advice for handling the stress of leaving your child in someone’s care for the first time, or how to help your child socialize with other kids his or her age.

In my Mastermind Group one gentleman owns a Marshal Arts School. His articles give pointers on how children can learn to protect themselves, manage everyday stress and also explain to the parents how marshal arts training helps grow healthy self-esteem.

Again, whatever business you are in, you have a lot of information already that you can create articles and tips from. I hear my people say “but Biba, I’m not a writer!” when I tell my clients to integrate a steady stream of articles into their marketing plan.

There are three things I tell them that change their minds:

1. English is not my first language and I write various articles a month; if I can do it so can you! You have no excuses not to jot down tidbits of your knowledge.

2. If you are passionate about your business you can probably speak for hours about it with no problem at all. Put your thoughts on paper or tape record your ideas, and when it’s time to sit down at the computer, transcribe them. When you take a tape recorder or use the voice notes program on your cell phone, it’s a very easy and non-stressful way to record your thoughts as they come. writing articles. Actually when I started writing articles few years ago after a NY publisher convinced me for more than a year, the first article took me about 3 hours to write! The second only took one hour. After that I was on a roll and I couldn’t stop writing! I ended up compiling my ideas into my book “Start Your Dream Business Today“.

3. Years ago, one of my mentors gave me some of the greatest advice I ever received: when a prospect or a client asks a question by email and you take the time to answer him with knowledge that you have accrued, you can reformat those answers into an article. It works like this: take the question, put it in your own words, make it your title and then take your knowledge to explain your answer at length. You’ve probably even answered the same question before in a different way. Think back and use your alternate explanations. Then voila! The article was there all along, you wrote it without even realizing it!

Use the strategy that fits your style best and use it over and over again. Make it a goal (and stick to it) to write at least one article a month for the first few months. Once you get used to the pace, you can take 15 minutes to 1/2 hour each week to write an article. With all this knowledge and expertise, you will be known as the go-to person in your field.

I know what you’re going to ask next. Isn’t this going to cost me a fortune? Not if you use my strategies, it isn’t! You can attract your target market 24/7 for no cost at all!

Read: Article Marketing: How to attract your target market 24/7 – Part II

Need help writing articles and integrating them in your marketing plan? Discover The Simple And Easy Way To Boost Your Business With Article Marketing As a Networking Strategy in Just 2 Hours.
I’ll walk you through a step-by-step proven system that I personally use in my various businesses to attract clients from all over the word. With this 2-hour session you will learn my secrets of successful article writing and marketing.  Schedule your 2 hours session NOW!

(c) 2010 Biba Pedron