A few weeks ago I attended a “List-Building” webinar during which the host asked, “Do you have a list of people to whom you send email on a regular basis to promote your business and do you make money with your list?” The answers from 500 or so people who attended this webinar surprised me.

4% answered that they have a list and make money; 27% answered that they have a list but don’t use it effectively to maximize their profits; and 69% (this is what surprised me the most) didn’t have a list.

When it comes to networking most small business owners don’t realize that networking is only one piece of your marketing tool box. If you don’t combine or integrate networking into you marketing plan networking won’t work for you.
Get all the business cards that you collected this year and include them into your database. Build your list; start communicating with your list on a regular basis; and build a relationship with your contacts, prospects and clients. Make sure that you have an effective follow-up system if you want to get any results from your networking effort.Power of Networking Secrets – here.

Attending events, shaking hand and collecting business cards are integral parts of building your list, but those activities alone won’t get you clients. If you don’t add the contact info to your list and you don’t maintain regular contact, you won’t be able to build a relationship required to turn contacts into clients. Remember, no one is going to buy from you just after speaking with you just for 5 to 10 minutes.

Why it is so important to build your own list?

1. Getting a list generated by someone else, whether it be a company or someone specializing in list building, is not as productive as building your own list. When you add contacts you met at networking events or from your mailing list opt-in box allows you to build directly from a pool of people already interested in your services. This means you are targeting your target market, skipping the step the ‘professional list builders’ expect from you after they provide a list to you. The people you are contacting from networking or your website have already readily given you their information, in turn they allow you (and expect you) to communicate with them on a monthly or better on a weekly basis. You are a step ahead in building a long-term relationship.

2.Using your list you can build the relationship so that your target market gets a chance to know you, like you and trust you. At this point you haven’t sold anything to your contact; you gave them valuable information to teach them how you can solve a pressing problem. When this client is ready to fix his or her problem, you will be first in their mind. They will come to you, above others, to get the information, product, and service they are looking for. When time will be right for them, they will buy from you and nobody else.

3. Communicating with your own list will help you to attract more clients and make more sales from prospects. The consistency of communication will transform clients into repeat clients. Don’t make the mistake of being so excited that you sold a product to a new client that you forget about your client after the sale. It is 7 times easier to make a repeat sale to a current client than to find a new client, so make sure to continue to build the relationship. Treat your clients like as you would a long-term friendship; you want to keep them for life.

Building a list and creating a follow-up system is an integral part of Power of Networking Secrets. You will discover the step-by-step process to integrate and customize simple, yet effective strategies to put your follow-up system on auto-pilot. You will do the set-up work once then let your system work for you! Work once and then your system will work for you!

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