Attracting new clients in this economy can be a challenge. You need to be creative and change or adapt the way you get those new clients.You heard it before “if you always do the same things, you will always get the same results.

I have a simple, easy to implement strategy you can use to see instant results:

Package your product or service to respond to your market without the obstacle of price. Lots of small business owners struggle to sell their products because they are afraid or unconformable speaking about price. I can relate I was one of them few years ago.

When I started my French consulting business, helping French people start their businesses in the US, at first I didn’t really know how much to charge for my services. I could not price compare because no one else was offering the same service. I decided to start my with a price of $99 based on my assumption that people wouldn’t be willing to pay more. During my consultations, when asked about price, I would shyly state the price of $99, but quickly state that if that was too much, there was still room to negotiate. Surprisingly, even though I thought the price was very low, I was struggling to get clients. Then with the help of one of my coaches, I learned to become more confident. I was a sales person selling other peoples products for years, but for the first time I had to sell my own services and it was a complete different story.

I was offering services that would save them time and money so if I could package my services the value would be understood. And if the value is understood, I have to speak about price. That is exactly what I did and I raised my fees from $99 to $1000 within two years. And today my higher priced package is around $10.000 and I have absolutely no problem to getting clients.

Why?

I know the exact value of my experience and what I can offer my clients. I don’t have to promote my services, my clients are doing it for me. Testimonials have much more value than any ad in a newspaper. Plus I found a way to do consultation without ever mentioning price. I offer a 30-minute free consultation, to study the clients cases, and give them information on what to do and how to do it. During those 30 minutes the new clients get a chance to know more about me and the services I can offer; they can see that I know what I am talking about and that I am their problem solver. In fact, I was in their shoes few years ago – a foreigner staring a business in the US. I worked my way through with success and taught hundreds of people to do the same and I can teach them exactly what to do. At the end of the consultation, when they ask me for my price. I don’t mentioned any number, I just tell them that I will send them a report with all the steps they will need to start their business, including the various packages I offer.

We do not discuss price during the first consultation. If I haven’t heard back after the consultation, I wait a couple of weeks and then call back and ask if they have any questions about the report or additional questions about their business. Once again, I still don’t mention any price. They have already received the offers; they know the cost of my services and are ready to start the process, again because they realize during this free consultation the value of my one-stop-stop service and how much time and money they will save by having me guide them.

If you speak about the price right away, you may lose clients because of the fees, therefore, change the way you present your services. If you offer various packages, your potential clients will always find one that fits their needs. If they don’t have a big budget, they will get the basic package, and if they want more they will take or upgrade to your premium or silver or gold packages.

The most important is to attract them to your funnel, and have various products or services to upsell to bring them to the next level, which means more money for you and more products for them.

Using this strategy, you never have to mention any price, so you can concentrate more on the value that you are providing. If you are passionate about your business, you won’t have any problem explaining the value and the benefit of working with you.

Repackage your products or services and make at least three different offers so that the price will never be an issue again. By using this strategy, I don’t have to take my shy voice, and I don’t negotiate any of my prices anymore. I know about the value of my services, and I am very confident about them. If someone does not see the value, they are not the right client for me. Read my article “The Power of NO to Attract More Clients” to learn how to attract only the right clients for your business, even if you have to say no and refuse clients some time.

To learn more strategies like this one, on How To Turn More Networking Contacts Into Business Boosting Clients In 7 Simple Steps check my program Power of Networking Secrets